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2025 Vol.21, Issue 4 Preview Page

Research Article

Understanding Perception Factors Shaping the Intention to Use Autonomous Vehicles(AVs): Focusing on Public Trust

자율주행차 사용 의도에 영향을 미치는 핵심 요인에 관한 연구

호신디1ㆍ이기동2*ㆍ이조이3ㆍ비디아4

Shian Dee Hoo1, Kidong Lee2*, Zoe Lee3, Vidia Lestari4

1Master’s Course, Department of Business Administration, Incheon National University, Incheon, Republic of Korea
2Professor, Department of Business Administration, Incheon National University, Incheon, Republic of Korea
3Doctor’s Course, Department of Economics, Incheon National University, Incheon, Republic of Korea
4Doctor’s Course, Department of Public Administration, Incheon National University, Incheon, Republic of Korea
31 December 2025. pp. 1066-1083
PDF Citation
Abstract
Purpose: The rapid revolution of autonomous vehicles(AVs) has brought significant changes to the mobility industry as well as society. AVs offer potential benefits such as reducing traffic fatalities, enhancing efficiency and improving convenience i.e., to the public. However, despite significant technological advancements, the public acceptance of AVs remains dismayed in Korea. This study examines the impact of three elements including technical factors, social factors as well as individual factors in building trust in AVs. Method: A structure equation model (SEM) conducted in software R was employed to analyse data from a valid sample of 264 participants in Korea. Result: The research findings indicate that technical factors including safety and compatibility, individual factors including educability have direct positive effects on trust, while social factors such as government support and media impact show negative effects on trust. Conclusion: The results indicate that trust serves as a pivotal factor for the public to use AVs.
Keywords
Autonomous Vehicles
Educability
Intention To Use
Public Trust
Technology Adoption
연구목적: 자율주행차(AV)의 급격한 혁신은 모빌리티 산업뿐만 아니라 사회 전반에도 큰 변화를 겨져왔다. 자율주행차는 교통사고 사망자를 감소할 수 있고 효율성과 대중의 편의성 증진 등 다양한 잠재적 이점을 제공한다. 그러나 기술적 발전에도 불구하고 한국에서의 자율주행차에 대한 대중 수용은 여전히 미흡한다. 본 연구는 기술적 요인, 사회적 요인, 그리고 개인적 요인이라는 세 가지 요인이 자율주행차에 대한 신뢰 형성에 어떠한 영향을 미치는지를 분석한다. 연구방법: 한국에 거주하고 있는 성인 남녀 264명 대상으로 구조방정식 모형(SEM)을 활용하여 분석을 수행하였으며 데이터 처리는 R 소프트웨어를 통해 진행되었다. 연구결과: 안전성과 적합성 등 기술적 요인과 교육 및 경험 등 개인적 요인은 신뢰에 긍정적인 직접 효과를 미치는 것으로 나타났다. 반면, 정부 지원과 미디어 영향 등 사회적 요인은 신뢰에 부정적인 영향을 주는 것으로 확인되었다. 결론: 본 연구는 신뢰가 대중의 자율추행차 이용 의도에 핵심적인 요인임을 보여준다.
키워드
자율자동차
인식 요인
사용 의도
대중 신뢰
기술 수용
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Information
  • Publisher :The Korean Society of Disaster Information
  • Publisher(Ko) :한국재난정보학회
  • Journal Title :Journal of the Society of Disaster Information
  • Journal Title(Ko) :한국재난정보학회논문집
  • Volume : 21
  • No :4
  • Pages :1066-1083
  • DOI :https://doi.org/10.15683/kosdi.2025.12.31.1066
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